After a pretty weird press conference today, Ubisoft had one last surprise in store. A new IP, titled Watch Dogs was unveiled with the mysterious trailer found above. The game itself appears to be an open world/ future crime/ hacker/ gun...thing. It looks awesome, and is the first big surprise of E3 2012. We'll update this post as more information becomes available.
UPDATE: The game is being developed by Ubisoft Montreal, who have been hard at work on the title for nearly two years. No platforms were announced, although from the look of the trailers, a next-gen launch wouldn't be all that surprising.